Instagram Reels analytics are still fairly limited, but there are some basic metrics available to monitor your success. feature gives you a visual overview of how your posts and stories are performing – all in an easy-to-use dashboard. Click the Accounts Reached section. With. Navigation (Back, Forwards, Next story, and Exited), Instagram’s native stories analytics are only available for 30 days. are a strong indicator that your followers were inspired to learn more about your product or service. Next, we'll get into the more specific insights you can explore. This insight reflects the number of time a user taps your Story photo or video to go back to the previous piece of media. Whether this will change or not is unclear at the moment. Instagram Analytics are only available to business or creator profiles, which is just one of the many reasons we recommend. Unlike Instagram’s native analytics, you can see the median number of likes, comments, impressions, saves, and reach per each individual hashtag you’ve used over the last 3 months. The best place to start? Review and change any contact information on the Set Up Your Business Profile page. Plus, Later automatically calculates your Instagram Stories’ completion rate, which is the percentage of viewers that watched all of your stories without exiting — a metric that isn’t available in the Instagram app. Editor's Note: This post was originally published in January 2018 but has been updated for comprehensiveness. From there, you'll reach the Recent Highlights page where you'll see some general information about people are engaging with your profile, like how many followers you gained or lost in the past week. Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. #2: Instagram Feed Post Analytics. From here, you’ll be able to see all the main metrics, including: Each metric provides valuable insight for your account. If you are using an Instagram Business Profile, you can check your Instagram Insights to find out when your followers are most active by the day of the week and the time of the day. — a sign that this strategy resonates with your audience. Tags: from other, impressions, insights, Instagram… Scroll down to “Content You Shared” and tap the arrow alongside … When it comes to Instagram Guides, there are almost no Instagram analytics available right now. From here, you can sort up to 2 years of feed posts based on a whole range of metrics: NOTE: You may see even more options if you have Instagram’s Shopping features enabled (more on this later). As you can see, there are hundreds of Instagram metrics you can track and report on — but trying to tackle them all might not be the best use of your time. Head to the Reels tab on your profile to see the number of views each published Reel has gained, and tap on an individual Reel to see the number of likes and comments it has received. Within this category, you'll see insights for: Some of these insights can be expanded for more insights. Open the Insights tab in Instagram, scroll down to “Your Audience,” and tap “See All.”. Instagram post insights Individual Instagram post analytics are the ones you use to analyze how each single post you have published in your account performed according to your goals. Cara Menggunakan Instagram Insight pada Post dan Story. And if you’re not sure where to start, Later’s Instagram Analytics dashboard has all the basics covered — sign up to Later today to get started! For example, you may notice that posts with the highest impressions or reach all contain Instagram Stories stickers — a sign that this strategy resonates with your audience. The more engaged your audience is, the more likely you are to carry favor with the Instagram algorithm. Did you cross-promote this content in a specific way? This is a great way to gain a holistic view of the content that has performed best over a set period of time — which can help inform your strategy. You'll then reach the Follower Breakdown page. To delve into the insights for an individual IGTV video, tap the three dots at the bottom of a published video and select “View Insights.”. Getting to grips with your audience analytics is a great way to understand who you’re talking to — so you can tailor your content strategy and posting times accordingly. You’ll find all of the must-have analytics from Instagram in a digestible format, as well as several extra data points — including your. Learn More Linkin.bio Add Your Link in Bio & Drive Traffic from Instagram … If you’re tagging products in your posts with Instagram Shopping, it’s a good idea to keep a close eye on which ones are driving the most value for your business. The good news is that it’s really easy to view your insights right in the Instagram app. Instagram Insights: From other. Reach reflects the number of unique users that have seen any of your Instagram posts. Click view insights below a post for specifics. Just like with Instagram feed posts, you can view the performance of up to 2 years’ worth of IGTV videos through Instagram’s Insights tab. On this section: 1. Ready to get started with Instagram Guides? Whether you’re new to Instagram or just taking a harder look at your marketing strategy, insights can help you understand what’s working and what isn’t. This is something that will probably change as Instagram Guides continue to evolve, especially given their potential for driving, Once you’ve clarified your goals, it’s worthwhile creating a. to track your progress in a visually powerful and digestible way. Instagram analytics can help you target the right audience, improve your content strategy, and reach new audiences. This is something that will probably change as Instagram Guides continue to evolve, especially given their potential for driving e-commerce on the platform. This page reflects how many followers you've gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts. Here's how to get started. Check Your Account Insights Instantly. This insight reflects the number of unique users that have seen your Story. When you do this, every piece of visual content in your Story is counted as a single photo or video in your post. The app icon is a camera inside a square that’s a gradient from yellow to purple. For high performing posts, take note of where your impressions came from, the time and day of posting, and whether there’s any thematic content trends worth noting. Instagram Insights is a feature that allows Instagram Business Account users to see analytics related to their profile and posts. View Story insights. The more engagement your posts receive, the better they’ll perform with the Instagram algorithm — which means greater reach for your business or brand. For example: If you notice a lot of impressions in the “from hashtags” metric, this means you’re onto a winning formula with your hashtag strategy. Berikut ini merupakan panduan menggunakan Instagram Insight yang bisa Anda ikuti: Mengubah pengaturan akun menjadi business account; Sebelum mulai menggunakan Instagram … Follower Growth (Overall, Follows, and Unfollows), For example, if you notice a large uptick in followers after sharing an. In our Ultimate Guide to Instagram Analytics, we’ll walk through what each metric means, and how you can use this knowledge to build a winning content strategy: Instagram analytics are the best way to understand who your audience is, when they’re most active, and what type of content they engage with the most. Go to your profile and tap the gearshift wheel icon to visit your settings. Instagram can only show you analytics for posts and stories that were published after you switched to a business or creator profile. For a more visual way to interpret your audience’s most active times, Later’s Instagram Analytics dashboard has an hour-by-hour heat map: Based on the heatmap above, it’s easy to see that the best time to post for this account would be on weekdays between 6pm and 10pm. available in PDF or Google Slides (Powerpoint). When prompted, select the Facebook Page you want to be associated with your Instagram profile. see how many people tuned in when you end the broadcast. Analyze up to 3 months’ worth of Instagram Stories data with Later’s Instagram Stories Analytics today — available on Later’s Growth and Advanced plans! analytics are still fairly limited, but there are some basic metrics available to monitor your success. Add Your Link in Bio & Drive Traffic from Instagram. , as well as knowing how to interpret them, can be easier said than done. To view your Story insights, navigate back to Insights and scroll down to "Content You Shared" section on the Recent Highlights page. In this post … NOTE: Later’s Detailed Hashtag Performance feature is available on Later’s Growth and Advanced plans. Here's how to convert your account in a few simple steps. Once you’ve identified your ideal posting times , you can also schedule Instagram posts ahead of time to help ensure you consistently post … Please feel free to contact me if you have more information or details you could add to expand this article. of detailed performance data in an easy-to-use dashboard. This insight reflects the number of times users swipe to skip to the next account’s Story -- not to be mistaken for "tap forward," which reflects users skipping ahead to your next piece of Story media. "Website Taps" can also be found under the Account Activity section. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! A benefit to having a Business Page on Instagram is the access to Insights. type of content they engage with the most. Written by Amanda Zantal-Wiener Likes speaks for itself, and reflects the number of users who liked your post. Once you connect a product catalog to your Instagram and have products in your catalog, submit your account for review by following these steps. In the next section, you’ll see Instagram Insights for Stories. GET FREE PLUGIN. Finally, Instagram users with a business profile are able to view … NOTE: Instagram can only show you analytics for posts and stories that were published after you switched to a business or creator profile. How many people visited your profile in the last week, 2. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b1268983-9da6-4d67-9d3a-cfef2d9f3cff', {}); Originally published Aug 13, 2020 8:00:00 AM, updated December 02 2020, How to Use Instagram Insights (in 9 Easy Steps), How Three New Instagram Shopping Tools Could Help Marketers Boost Sales, How to Repost on Instagram: 4 Ways to Reshare Content From Other Users, How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers). In this article, you’ll learn how to get Instagram Insights … Looking to level-up your Instagram Live strategy? Unlike Instagram Stories, Instagram Live analytics are not available through Instagram’s Insights tab. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. ... SocialStats is a small easy to use tool made to view Instagram analytics, with SocialStats you can track unlimited Instagram Accounts and find out in depth statistics to boost your Instagram … You can find this on your home screen, in the app drawer, or by searching. Download all your key Instagram metrics in a CSV file straight from, Easily schedule photos, videos & carousel posts with a few clicks. When viewing these insights, keep in mind that you're able to add multiple images or videos to your Story. Considering that there … . HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. To view insights for a specific Instagram post, start by visiting your profile. Alongside Instagram’s native analytics, Later’s. Much like with Instagram feed posts, you can discover Instagram Stories analytics through the Insights tab, or by swiping up on a live Instagram story. Upgrade to one of Later’s Starter, Growth or Advanced plans today and start capitalizing on your best times to post. Make sure your Instagram profile is public. Stay up to date with the latest marketing, sales, and service tips and news. Profile visits reflects the number of times your profile has been viewed. It all starts with having a firm grasp on your Instagram insights. Data helps you understand your audience. Private profiles cannot be used as business ones. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression. Alternately, you can tap the Insights button on your profile page. From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy. Check out our Ultimate Guide to Instagram Live here. See all integrations. The number of individual accounts you have accessed in the last week, 4. But in order to see this for ourselves, we need to start monitoring Instagram insights for our own stories. Ready to start tracking your performance more efficiently? TIP: Use Later’s Best Time to Post feature to automatically calculate your top 7 posting times — and set up Quick Schedule slots for them in just a few clicks. This insight represents how many times your Story was seen. Once you open your Insights, you’ll be able to find a ton of metrics and analytics for your posts, stories, and audience demographics. You’ll find all of the must-have analytics from Instagram in a digestible format, as well as several extra data points — including your best time to post (available on Growth and Advanced plans). You’ll also see what call to action people have taken from seeing a specific Instagram post… Account reviews typically take a few days but sometimes can take longer. If you want more “From Other” impressions, take the time to tag brands that are relevant to your post. How to Hack the New Reels Algorithm – According to Instagram. Pay close attention to the Exited metric, as it can be indicative of where your audience lost interest in your content — and something to avoid in future. This insight reflects the number of times users send messages through the "Send Message" text box on your Story. Premium plans, Connect your favorite apps to HubSpot. Jillian is a content marketer at Later based in the UK. The same goes for Story content that has been viewed by a single user more than once. Free and premium plans, Content management system software. How many times all posts have been viewed in the last week, 3. Interactions (Profile visits and Website clicks), Impressions (from hashtags, home, profile, and other). , this is a valuable insight you can use to inform your future strategy. Views of Reels shared to Instagram Stories are included in the overall view count. Post insights will also give you information about how people found your post. You can't view insights … View your post's likes, comments, and saves. Instagram Insights is a feature that enables Instagram Business Account users to analyze data that are linked to their posts, stories, videos, followers, likes, and the overall profile. There are 2 different ways to access feed post analytics in Instagram. Just fill out the form below to create your own analytics report and start showcasing your results: Tracking your Instagram analytics over time will give you a better idea of what type of content helps achieve your goals, so you can build on your success in the future. If a product post has a high number of page views but very few clicks, it’s likely that your product description, imagery, or price point isn’t compelling enough to convert into click-throughs or sales. The first is through the Insights tab. This insight reflects the number of times a user leaves the Stories section entirely to return to the home feed. Once you’ve clarified your goals, you’ll be able to get so much more from your Instagram Analytics — as you’ll have clear objectives to monitor in your social media reporting. Free and premium plans, Sales CRM software. It’s very easy, just follow the steps in the video and you will be ready in one minute or less. Having a clear view of your brand goals, and the key Instagram metrics that will help achieve them, is often a more efficient approach. I hope this helps you better decode your own Instagram metrics. Once again, tap “See all” to … Then, at the top, click the hamburger icon and select "Insights" from the menu. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. : You may see even more options if you have Instagram’s Shopping features enabled (more on this later). Once your set up as a Business Account, you can begin to use Instagram Insights. And when it comes to social media, our love for data doesn't fade. There are 2 different ways to access feed post analytics in Instagram. TIP: Download all your key Instagram metrics in a CSV file straight from Later’s Instagram Analytics dashboard! This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user's home feed, a search, your profile, a location tag, or a hashtag. You can also view insights for specific posts, stories and … Marketing automation software. Stories. For a more detailed performance overview, tap “View Insights” beneath a published post. Having a clear idea of what your. … As the name might suggest, these insights indicate where your post was seen -- or discovered -- the most, including how many accounts weren't already following you when they first saw the post. Instagram lets you view data for multiple posts at once or delve into metrics … They help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently -- like target a different audience, post at a certain time of day, or experiment with a new content format. Scroll down to “Content You Shared” and tap the arrow alongside your recent posts. However you approach Instagram analytics, understanding how your content performs can be a game-changer for your content strategy. Next, we'll get into the more specific profile insights you can explore. Instagram Insights. are, so you can decide which metrics are most relevant to help you achieve them. If you want to grow your Instagram account, taking a look at your Instagram analytics is a great place to start. The first is through the Insights tab. Did you post at a specific time? Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Learn which actions were taken on your post. This will bring up a page that shows how your content is performing in terms of engagement, breaking down the metrics by content type. In fact, collecting data around your Instagram Live broadcasts is somewhat challenging, but you can see how many people tuned in when you end the broadcast. Navigate back to Recent Highlights and click Content Interactions. Access Instagram insights on desktop or laptop. Sign up to Later and explore the Instagram Analytics dashboard today — now available for both Instagram business and creator accounts. Tap on the post you'd like to look into, then click "View Insights" below the image. Instagram analytics are the best way to understand. Use Discovery to see where you post showed up in feeds. Create a Facebook Business Profile for the same persona if you haven't already. With Socialbakers, you can get a free report on your most popular Instagram photos, … IGTV videos with the highest reach are also important to note — was there a theme or style that worked particularly well? Remember to take note of your view count as soon as you end the broadcast though, as once it’s gone, it’s gone! The good news, however, is that anyone can get Instagram Insights, following these steps. Finally, Instagram users with a business profile are able to view insights into their ephemeral Stories. View Data for Posts. You can see the performance of the ad content you’ve created in the last week. often show what content resonates deeply with your audience, provides inspiration, or has lasting value. On the Accounts Reached page under Account Activity, you'll be able to see "Profile Visits.". From there, creating content that gets a ton of engagement will be a lot easier as you consider those benchmarks. For an overview of how your shoppable posts are performing, head to the Insights tab, scroll down to “Content You Shared,” and tap the arrow alongside your recent posts or stories. You’re in the right place. The results may surprise you — in a good way. It tells you how they do things, what they prefer, and who they are. show how well your post is performing with the. For a more detailed performance overview, swipe up on a live story and select the insights icon on the left-hand side of the screen. Socialbakers. a free Chrome plugin that lets you post photos, videos & stories to Instagram™ from your Desktop, download and schedule posts in a grid, monitor unfollowers, gain competition insights and more. Open Instagram. Search. Here’s a tutorial on how to get the most out of your Instagram Insights … Every brand or business has its own unique goals (from growing a follower count to increasing clicks and conversions) which means that the most important metrics differ on a case-by-case basis. As Instagram Guides are a curation of existing posts, products, and locations — views are counted in the metrics for the original content, but not available for Guides specifically. , there are almost no Instagram analytics available right now. You can find it by navigating to any post, selecting “View Insights… The best place to start? To view insights into your overall Instagram account, start by visiting your profile. If you already have an Instagram business or creator profile, you can easily access your analytics through the Insights tab in the Instagram app. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '9294dd33-9827-4b39-8fc2-b7fbece7fdb9', {}); To use Instagram Insights, you must first have a business profile. By clicking on the post’s thumbnail and on “view insights”, you will access detailed statistics for every individual post. Alongside Instagram’s native analytics, Later’s Instagram Analytics feature gives you a visual overview of how your posts and stories are performing – all in an easy-to-use dashboard. To access this data, scroll down to “Content You Shared” and tap the arrow alongside your recent IGTV videos. Scroll down to the Stories section, and you'll be able to see insights for older stories, as well as any that have not yet expired. Impressions from other include: Shares (your post/video has been shared in direct messages or outside the Instagram app); Saves (your post/video has been saved in the Instagram app to be viewed later); Tags (posts/videos from other Instagram users, who tagged you); Mentions (posts from other Instagram … You’ll see the number of likes, comments, saves, and shares. Now that you know how to measure the effectiveness of your Instagram strategy using Insights, you can analyze that data and determine what's working for your audience. With Later’s Instagram Stories Analytics, you can track and sort up to 3 months of detailed performance data in an easy-to-use dashboard. metrics are a great way to learn what posts encourage engagement from your community. Digging into your audience’s most active times is one of the best ways to optimize your Instagram posting strategy. Similar to the analytics section for your account and Instagram posts, your Stories insights can found in the top right corner of your Instagram business profile, by tapping the “Insights… — which means greater reach for your business or brand. Instagram Insights provides more basic metrics than some premium analytics tools but is free and included in Instagram. From here, you should be able to sort your posts and stories by a few product-specific metrics, which will vary depending on whether your account has Instagram Checkout enabled or not. With a well planned Instagram feed, you... Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! Find out everything you need to know here. For example, if you notice a large uptick in followers after sharing an Instagram Reel, this is a valuable insight you can use to inform your future strategy. In order to have a Business Account, you must also have a Facebook Page for your brand. For more information, check out our privacy policy. Instagram will give you the option to create a new one during this process if you don't already have one. Watch this space! You can also track up to 3 months worth of Instagram posts and stories, so you can see which have performed best — and filter by all the key metrics, such as likes, reach, comments, and more. We're committed to your privacy. If you're already using a personal account, you can switch to a business profile. Discovery insights also include data on a post's reach -- which reflects the number of unique accounts that saw your post. Test out different objectives, play around with your tactics, tweak your content, and see what sticks. These insights indicate the number of actions that users took on your profile as a result of seeing your post -- things like visiting your profile, then taking an action like clicking on your website link or following you. You may unsubscribe from these communications at any time. TIP: If you’re unsure where to start, we’ve created free social media reporting templates available in PDF or Google Slides (Powerpoint). Plus, Later’s Instagram Analytics have separate “Post Performance” and “Story Performance” dashboards — so you can see exactly how each channel is driving value for your brand. If you’re looking to track your follower growth over a longer amount of time, The more engagement your posts receive, the better they’ll perform with the. Instagram still only counts that interaction as the entire Story having received one impression. By … That's why we love analytics and insights. However, finding the right metrics to track, as well as knowing how to interpret them, can be easier said than done. For a more visual way to interpret your audience’s most active times, calculate your top 7 posting times — and set up.

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